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Pasko, Hoy Hoy Hoy and Nurse Ako: a Filipino Guide

black t-shirt with the Hoy Hoy Hoy Pasko Pinoy Ugly Christmas Tee design, worn by a Filipino American woman in her fifties, standing in the living room of an American home decorated for Christmas

Pasko starts in September. Not the shopping, the actual season: once the month ends in ber, the songs come out, and they do not stop until Three Kings in January. That is four months of the year, which is why a Filipino Christmas shirt is not a one-week purchase.

The ber months, explained to everyone else

September, October, November, December. Filipino households treat the first of September as the opening of the Christmas season, and it is not a joke told once: radio stations change their playlists, and the parol lanterns go up long before anyone else has thought about it. By the time December arrives, the season is already three months old.

This is the single most useful thing to know if you are buying a gift for a Filipino family and wondering whether September is too early. It is not. It is late.

Hoy hoy hoy, and why it lands

The joke only works if you grew up hearing both languages. Hoy in Tagalog is what you shout to get someone’s attention, closer to hey or oi than to anything polite. Put three of them where Santa’s ho ho ho belongs and you have a sentence that reads as Christmas to one ear and as a mother calling across a room to the other.

Hoy Hoy Hoy Pasko Pinoy Ugly Christmas Tee

The quieter version prints the same season without the pun, with the flag knitted into the pattern the way an ugly Christmas sweater would carry a snowflake.

Ho Ho Ho Pinoy Pasko Knit Christmas T-Shirt

black t-shirt with the Ho Ho Ho Pinoy Pasko Knit Christmas T-Shirt design, worn by a Filipino American man in his forties, standing in a family kitchen at Christmas
Ho Ho Ho Pinoy Pasko Knit Christmas T-Shirt

Nurse ako

Two words. Ako means I am, and it goes after the noun rather than before it, so the sentence lands as nurse, me. Anyone who has worked a shift in an American hospital reads it instantly.

Filipino nurses are a fixture of American healthcare, and it is one of those facts that everyone inside the profession knows and almost nobody outside it says out loud. These two designs say it out loud.

Filipino Nurse You Are in Good Hands T-Shirt

black t-shirt with the Filipino Nurse You Are in Good Hands T-Shirt design, worn by a Filipina American nurse in her forties, standing in a hospital corridor beside an open staff locker
Filipino Nurse You Are in Good Hands T-Shirt

Nurse Ako Tagalog Proud to Be Filipino T-Shirt

Mahal kita, and the word that has no English

Kita is the piece that does not translate. It means I to you, both people folded into one word, so the sentence cannot be said about anyone who is not standing there. English needs four words and still says less.

Two shirts print it, one in brush script and one set as a plain declaration. They live in Mahal Kita, next to the other nine languages.

The whole collection

Everything Filipino in the shop sits in Filipino Pride, and the heritage hearts pairing the Philippines with another country are in Heritage & Roots. Printed on black, printed on demand, shipped by Amazon.